Your Gateway to Authentic Morocco
For over a decade, Discover Marrakech City has been crafting unforgettable journeys through the heart of Morocco, connecting travelers with the authentic spirit of our beloved country.
Born from a Love for Morocco
Discover Marrakech City was founded in 2012 by a group of passionate Moroccan travel enthusiasts who wanted to share the authentic beauty of their homeland with the world. What started as a small local initiative has grown into Morocco's premier boutique travel company.
Our founders, born and raised in Marrakech, noticed that many travelers were missing out on the real Morocco – the hidden gems, local traditions, and genuine connections that make our country so special. They set out to change that by creating intimate, personalized experiences that go beyond typical tourist routes.
Today, we're proud to be a locally-owned company that employs dozens of Moroccan guides, drivers, and support staff, all united by our shared mission to showcase the authentic spirit of Morocco while supporting our local communities.
What Drives Us Forward
Our core values guide every experience we create and every relationship we build.
Authentic Experiences
We believe in showing you the real Morocco – from bustling souks to remote villages, every experience is crafted to be genuine and meaningful.
Cultural Respect
We honor Moroccan traditions and customs while creating bridges of understanding between cultures, fostering mutual respect and appreciation.
Excellence & Safety
Your safety and satisfaction are our top priorities. We maintain the highest standards in every aspect of our service, from guides to transportation.
Meet Your Morocco Experts
Our passionate team of local guides and travel experts are here to make your Moroccan adventure unforgettable.
Ahmed El Mansouri
Founder & CEO
Born in Marrakech, Ahmed has been sharing his love for Morocco with travelers for over 15 years.
Fatima Benali
Head of Operations
Fatima ensures every detail of your journey is perfectly orchestrated, from booking to departure.
Youssef Alami
Senior Guide
A master storyteller, Youssef brings Morocco's rich history and culture to life on every tour.
The VIP Difference
Local Expertise
Born and raised in Morocco, our guides know every hidden gem and local secret.
Small Groups
Intimate experiences with personalized attention and authentic connections.
Fully Licensed
Officially licensed tour operator with comprehensive insurance coverage.
24/7 Support
Round-the-clock assistance throughout your entire Moroccan journey.
Community Impact
Supporting local communities and preserving Moroccan cultural heritage.
Award Winning
Recognized for excellence in sustainable tourism and customer service.